XXX Call is like a sniper rifle that reaches out touches animals at a distance.
Way more than simple skunk.
Coyotes, bobcats, fox, martin and fisher hunts down the optimized XXX Call Lure

Super thick, smear-able call lure that is loaded with pure skunk, but also has added musk's to reach out and tell the predators where you want them to be.
Simple skunk lures are more for trappers not animals. Don't fall for this. 
A good call lure is more than simple skunk. In a really good call lure the skunk is used to push other ingredients farther out on the wind. Smear above set or at the set itself when the temps drop to extreme cold.
You don't want want this on your hands or your truck, if you do, you will be living with it for days.